Why a brand story isn’t enough to prove your authenticity
A Brand Story alone doesn’t enable consumers to engage with the authenticity of your business; this happens in the Brand Storytelling space.
Branding – playing to human instincts or just tired clichés?
If your business were that book and your branding the cover, how many people are engaging with your story and why?
The relationship between typography and tone of voice
Typography is used to communicate personality, swagger, mood and feel, which is why it must go hand in hand with a brand’s Tone of Voice...
